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Dr. B. Lukić

Privacy Policy

This Privacy Policy explains how Dr. Branislav Lukić ("we", "us") collects, uses, and protects personal data provided through this website and our communication channels. We process personal data in accordance with the Serbian Law on Personal Data Protection (Zakon o zaštiti podataka o ličnosti).

Data controller

  • Dr. Branislav Lukić, MD — Aesthetic Medicine Practice.
  • Miren Clinic, Vojvode Stepe 250, Belgrade, Serbia.
  • Contact: info@drbearandlady.rs

Information we collect

  • Contact details you provide when reaching out via WhatsApp, email, or other communication channels.
  • Appointment requests and messages you submit.
  • Clinical photographs you may share for a preliminary assessment or during the course of treatment.
  • Anonymous website usage data collected through Plausible Analytics and Vercel Speed Insights (pages visited, browser type, device type, country). This data is aggregated and cannot identify you personally.

How we use information

  • To respond to inquiries and schedule consultations.
  • To conduct preliminary clinical assessments of photographs you have shared.
  • To improve the website experience, content, and usability based on aggregated analytics.
  • To meet legal and security obligations where required.

Photographs and clinical information

  • If you share a photograph for a preliminary clinical assessment, it is treated as special-category health data under applicable law and used only for that assessment or your subsequent care.
  • Photographs are stored securely, kept only as long as clinically necessary, and deleted sooner on written request.
  • Photographs are never used for marketing, teaching, or publication without your separate, explicit written consent.

Third-party services

  • Vercel Speed Insights: collects anonymous web performance metrics (Core Web Vitals — page load times, interaction responsiveness). Vercel's privacy policy applies to this data processing.
  • Plausible Analytics: collects anonymous page view and referrer data without cookies or personal identification. Plausible is privacy-focused and designed with privacy regulations in mind.
  • WhatsApp (Meta Platforms): when you contact us via WhatsApp, Meta's privacy policy applies to message delivery and storage.
  • We do not sell, share, or transfer your personal data to third parties for marketing purposes.

Data retention

  • Communication data (messages, appointment requests) is retained for as long as necessary to provide care and meet legal record-keeping requirements.
  • Analytics data is aggregated and anonymized — no personal data is retained by our analytics tools.

Your rights

  • You have the right to access, correct, or request deletion of your personal data.
  • You have the right to object to or restrict processing of your data.
  • To exercise these rights, contact us at info@drbearandlady.rs.
  • You may also file a complaint with the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia.

This policy was last updated in April 2026. If you have questions about privacy or data handling, contact us at info@drbearandlady.rs.